Disruptive Gift Wrapping with Ben Rider x Vans Europe

For our final workshop session of the month we collaborated with the always EPIC Zombie Squeegee aka Ben Rider.
We were so excited to have Ben back in the lab following his spooky session last year!

For this holiday inspired session Ben was helping customers get creative with gifts by hosting a disruptive gift wrapping workshop at the Vans Europe flagship Oxford Street store in London.
During the workshop customers were asked to think outside the box and get creative with their wrapping style this year. The aim….to turn ordinary gift wrapping into fluorescent, neon and funky art pieces!

This was achieved through customers getting inspired by Ben’s work and imagery across the lab. We asked customers to grab a Posca pen and customise Ben’s already awesome one-off wraps with big personalised type, lettering, art, doodles, notes and fundamentally let their imagination run wild to create something unique and rock and roll for under the tree!
Everyone who came down to the session had a ball and the custom wraps looked amazing. Ben screen printed over 60 pieces of his custom wrapping paper for the session and they came out brilliantly, we wanted to frame them all.